The New
Megadonor
Archetypes

and how they inspire storytelling for all donors

A new billionaire is created every other day. Many are inclined to give, but how do they decide? What Lipman Hearne sees: Five New Megadonor Archetypes, and cues that will change how our sector communicates.

01 The
Closer

A Powerful, Daring Force for Good
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02 The
Strategist

A Knowledgeable, Hands-On Change Agent
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03 The
Enthusiast

A Connoisseur of Happiness and Meaning
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04 The
Explorer

An Engaged and Earnest Learner
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05 The
World-Builder

An Entrepreneurial Global Citizen
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