Let the New Megadonor Archetypes fuel imaginative thinking about ways to productively engage your supporters. Below: tips, to-do’s, next steps, and food for thought.

Better Get to Know Your Prospect: 16 Questions

Experienced fundraisers seem to have a knack for drawing out the formative influences and moments of insight that have shaped a donor’s worldview. We’ve collected our favorite examples here.

Tips and To-Do’s

Using Archetypes Thinking to Enrich Donor Communications

Inhabiting the worldview of donors and prospects is the first step. What next?

Call Peter Barber for questions on your philanthropy project +1‑312‑356‑8000 or email us