WEBVTT

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We started this project on megadonors’
motivations at a time when the number of these

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ultra high-net-worth individuals is growing,
and their giving is growing too.

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We knew that looking into this important group
would be an opportunity to understand

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where a big part of philanthropy is headed,
and the role communications can play.

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We closely examined the personal statements
of participants in the Giving Pledge.

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These are extraordinarily philanthropic
individuals who want to inspire others

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to follow their lead by their public example.

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We read, sorted, and analyzed their public statements,
which amounted to more than 70,000 words.

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And that’s how we arrived at the five new Megadonor Archetypes.

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We’re excited to share this with you
because we believe that by understanding

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the motivations of megadonors,
we deepen our understanding of all donors.